Visiting North Korea provides a travel experience unlike any other destination, particularly for those interested in culinary exploration. Unlike freely exploring Italy's food scene or following Rick Steves' recommendations in Ireland, tourists here follow a meticulously planned schedule. The Democratic People's Republic of Korea maintains strict oversight over all visitors, requiring participation in organized tours with government-approved itineraries. Dining options are predetermined, with meals served at selected restaurants, hotels, and specific stores such as Pyongyang's Kwangbok Supermarket and Department Store.
Contrasting Shopping Experiences
While local residents depend on state-provided food rations and basic state-run shops, tourists are typically directed to specialized stores catering to visitors. These establishments sell North Korean products and souvenirs, with Kwangbok Department Store standing out as an unusual hybrid. This multi-level complex offers a wide range of goods, luxury items, and relative shopping freedom, though visitors often describe it as artificial and staged compared to authentic local markets.
Kwangbok Department Store Features
The Kwangbok Supermarket and Department Store occupies a large building with three floors, including a children's play area and food court serving various dishes. The entrance lobby displays ice cream and snack shelves, while interior sections sell clothing, electronics, and provide currency exchange services—the only location in the country where tourists can convert money to Korean won. Elsewhere, visitors must use euros, dollars, or renminbi. The supermarket section appears well-stocked, though prices are notably high for tourists, with items like bread reportedly costing up to $70.
A North Korean tour typically includes national dishes like ramyeon, a popular Korean comfort food. Despite strict monitoring and regulations, some travelers find the experience worthwhile. However, Kwangbok's shopping environment should not be mistaken for how ordinary North Koreans shop for daily necessities.
