Preparing tamales during the holiday season represents a cherished family custom, yet increasing expenses are making this practice more costly to maintain.
"Each festive period brings its own challenges, but this one stands out as particularly difficult," remarked Daniel Arjon, who operates a restaurant in Northern California. "Sales have dropped significantly compared to previous years."
Itzel Mendoza observed, "The state's economic situation has deteriorated continuously, and witnessing the Hispanic community endure ongoing hardship is deeply troubling."
A crucial component for tamales is masa, the corn-based dough used in preparation.
Recent reports indicate that the average price for a pound of masa has reached approximately $1.99, marking an increase of around 30 cents from the same period last year. Additionally, escalating operational expenses are compounding the difficulties.
"All costs are rising," explained Rolando Pozos, president of Amapola Market. "Property taxes, utilities, waste disposal—everything. It's remarkable how factors beyond our control create such obstacles for businesses like ours."
Despite these pressures, Pozos noted that Amapola Market is committed to preserving its own tradition: maintaining stable tamale prices.
He mentioned that tamale costs have remained unchanged for three consecutive years.
"Certainly, our overall profitability is impacted, but we're finding ways to adapt, even with logistical and supply chain complexities," Pozos added.
Shoppers waiting to purchase tamale ingredients at Amapola Market's Downey location shared their appreciation.
"That's truly remarkable. It shows genuine consideration," said Lenette Sanchez. "In the current economic climate, it helps bring joy to households and strengthens family bonds."
